Brand Strategy / Collateral / Campaign
The simplest solve is often the best. That became apparent to us as we tinkered with how to best express the new brand attached to Georgia Regents University's annual giving campaign. First and foremost, there needs to be a clear understanding of what this donor mechanism is: a single place for everyone to donate. Everyone from health services, everyone from Summerville Campus, supporters of athletics and scholarships alike, all who can and do give will give through this program.