If you give a millennial a mimosa…
If you give a millennial a mimosa, they’ll want to take a picture of it. And once they get the perfect lighting, angle and filter, they’ll want to post it on Instagram with #mimosamonday. Around the world, the cycle repeats itself with #selfiesunday and #throwbackthursday posts, pictures of $13 artisanal avocado toast and all things beauty blogger in between. Sound familiar?
Social media, like any marketing tool, is an art and a science. And when it comes to your brand, you want expert thoughtfulness. That’s where we come in. Posting high quality and relevant content, organically growing your follower count and implementing an appropriate cadence are just a few of the ingredients we use to establish a solid social media presence for your business or organization. We consider ourselves the Chef Boyardee of social media strategy and management – we keep it easy for you. Cue the rolling can commercial.
While our recipe for successful social media doesn’t include purchasing fake followers from a foreign country or using 75 irrelevant hashtags, it does include a tactful foundation for your business to build upon.
3 cups of high quality and relevant content
Consistency is key and so is keeping your content relevant. It’s hard to resist the urge to post about every ‘National Taco Day’ and ‘National Pet a Racoon Day’ (it’s observed on October 1st, btw) but keep in mind that you don’t have to be everything to everybody. We focus on your product or service while creating engaging content that will educate, entertain and/or inspire your followers in a way that actually makes sense for your brand.
2 portions of organic followers
“How many followers do you have?” is a question that’s taken on a whole new meaning in its rising popularity. It’s common to directly correlate social media success with follower count and while it holds some significance, quality always trumps quantity. Achieving genuine engagement with your audience (no matter the size) will prove more effective in the long run. Trust us.
1 dash of appropriate cadence
There’s a time and a place to post and when it comes to finding your appropriate cadence, we take several factors into consideration. Your audience, your product/service, and the platform you’re posting on will determine if you should be posting three times a day or once a week.
Ready to make a splash on social? Slide into our DMs. (e-mail works too!)