To breathe new life into the school's brand and create consistency across communication, we reworked all three iterations of Aquinas' identity: The Seal, the School and the Athletic. The result is a consistent, timeless and sophisticated suite of assets that convey the history, integrity and spirit of the school, it's students, staff and alumni. Smart works every time. That's why, just like these Fightin' Irish, we don't believe in luck.
The Irish don’t believe in luck.
Discovery Workshop
Brand Strategy
Brand Identity
Video Production
Photography
Campaign Creation
Branded Merch
Experiential Design
AGENCY SERVICES
Positioning the Irish based on what truly made them different among the market’s myriad choices in schools was crucial to crafting a message that would make them stand out and immediately deliver to the audience Aquinas’ core beliefs. To that end, we developed the following statement to help center the school internally around what is truly special about them:
Aquinas High School provides a more accessible, well-rounded, high quality college preparatory education compared to other local schools. As a private, faith-based institution, we aim to develop students into purposeful, principled and successful individuals.
Our Solution
“I can't believe how amazing this all turned out. Wier/Stewart was incredible to work with; they led us through every step of the process and blew us away with their creativity and attention to detail. In partnering with them we got exactly what we were looking for and more.”
Tim Przybysz / Admissions Director
A LASTING LEGACYFor the annual Legacy Dinner, one of the school’s most important development initiatives, we debuted a long-form video that perfectly depicted the lasting impact Aquinas has on generations. Then, we converted the footage into four smaller pieces focused on faith, academics, community and athletics… their pilars.
