The Shoppes at EastChase has been a big retail anchor in middle Alabama for years. We were asked to develop a campaign and strategy to keep audiences, of which there were many, engaged over the entirety of the year. East Chase’s reach is broad and so are their offerings. We had to cast a net wide enough to cover a big demographic and geographic target, while maintaining consistency across all communications. No biggie.
It’s hip to be Crawford Square.
Strategy
Media Planning & Buying
Campaign Development
Collateral Design
Interactive Development
Branded Merchandise
Content Development
Branding
AGENCY SERVICES
The Shoppes at EastChase is a very different type of retail environment. It’s not a mall, it’s not really a shopping center, per se. There’s a small town feel complete with a Main Street kind of strip with whimsical statues, fountains and lush landscaping. It’s a very experiential type of destination. We needed to convey that energy to our audiences.
From shopping for prom with mom to taking in an outdoor movie with dad, there’s a lot to do at EastChase. Farmer’s markets, events and concerts happen year round next to good old-fashioned retail and restaurants. We told a series of seasonal stories around people’s experiences, hitting on all there is to see and do at EastChase.
Based on early success of the campaign, it is being adapted for other properties under the Crawford Square (the company that owns the Shoppes) umbrella. Easily customizable to market, the flexibility of “Make a Day of It” delivers tremendous value in creating consistency and, if we don’t say so ourselves, beautiful messaging across all properties.
Our Solution
“The team at Wier / Stewart went above and beyond to help us establish a cohesive and professional look for our new website. In addition to the design aspect, the development of the website is easy to use and represents our brand and all of the properties that we own and manage.”
Suzanna Edwards / Director of Marketing
HOSTING A HOST OF EVENTSThe Shoppes at EastChase has quite an eclectic calendar of events throughout the year. Each is unique, and we built these brands to help them stand alone.
