For nearly 60 years Pollock has been the go-to for handling the real-world technology needs of their customers’ businesses in real-time. As you can imagine, they’ve continuously expanded their offerings to help overcome the challenges modern enterprises face. Our goal was to debug their industry code by combining familiarity and authenticity with a byte of humor in order to break down the (fire)walls in the otherwise stale space.
Never duplicated.
Discovery Workshop
Ad Campaign
Integrated Marketing Strategy
Media Buying
Paid Media Planning
Brand Positioning
Social Media Playbook
Social Media Management
Digital Marketing Strategy
Video Production
Photogrpahy
AGENCY SERVICES
For the brand campaign we chose to avoid the stereotypical IT imagery in place of realistic and recognizable products keeping our communications in touch with reality and our clientele.
60 years is a long, long time to stay at the fore of any industry, much less one that is in constant flux as new technologies emerge and old ones bite the dust. It’s something to celebrate. So, we cranked up the year-long party with a custom anniversary logo, a historic “how we got here” video and assorted branded merch like T-shirts, coolers and limited-edition beer cans (these, in particular, have been checked off the bucket list). Congrats to our friends at Pollock for six decades of excellence. Impressive.
Our Solution
“It was quite refreshing to see the effort W/S put into making sure they had a full understanding of the ins and outs of our business. They truly wanted to know everything about Pollock to better allow them to convey all of our service offerings to our target audience.”
Tate Salley / Sales Manager, Columbia Market
THE POLLOCK WAYLongevity and low turnover. Not often recognized in this day and age, but those are two outstanding qualities by which you can measure a ‘successful’ company. I’m consistently impressed by the reciprocal relationship of the employees and the company. Employees are appreciated and they stay, giving back wholeheartedly to a company who gives back to them. It’s easy to see why they have been in business for 60 years.
