SimTurf Email Marketing

PROJECT: SimTurf Email Marketing


Hands holding a smart phone displaying a golf website.

Teeing up Clicks

For SimTurf’s email campaigns, we focused on consistency, clarity and content that earns its way onto the green, by sending multiple strategically timed emails each month that favor relevance over noise. The punny creative and targeted strategy delivered an average open rate that’s a clear sign we’re hitting the fairway with the audience.

Results from our first six months:

Average Click Rate

+2.5%

Average Open Rate

+48%

Average Open Rate

Double Industry Standard



By focusing on timing, relevance and intent, we showed that optimization over volume, can make a real difference.
— Adam Wadding / Senior Digital Marketing Strategist


Digital marketing for a golf simulator turf company might sound niche, but for SimTurf, we’ve been teeing up nonstop wins through SEO, blog content and email marketing.
— Virginia Rutland / Account Manager
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