PROJECT: Social Media Management
Under the Scenes
Ever wondered how a rain-soaked field goes from waterlogged to game-ready? Meet SubAir Systems, the team working beneath the surface to keep the game going. From football, baseball and soccer fields to some of the world’s most impressive golf courses, their innovative underground technology helps playing surfaces dry faster and perform better.
Their work is designed to be behind — actually under — the scenes, but it deserves a spotlight. We’ve been bringing SubAir’s work to the forefront of social, showcasing the impressive technology, the people behind it and the incredible venues they help bring to life. The result? A growing audience getting a whole new appreciation for what happens beneath their feet.
Impressions
628%+
Engagements
1,782%+
New Followers
275+
“With SubAir, some of the biggest wins happen behind the scenes. It’s been fun finding ways to bring that story to social, especially when major sporting events get people talking and looking for more.”
