USCA Campaign
PROJECT: USCA Branding Campaign 2026
Keep it Movin’
USCA’s “On the Way” campaign flips the script on enrollment marketing, less “apply now,” more “you’re already moving.” By tapping into the momentum students already feel, we positioned USCA as the natural next step, not a leap of faith. Directional visuals and copy do the heavy lifting creatively, while also keeping things grounded in real student journeys and conversion-minded touch points. It’s equal parts gut feeling and good math, built to meet prospects mid-stride and keep them going. And we’re off to a great start:
Impression
2 Million+
Clicks
16k+
Google Ads CTR*
7.3%
*Industry average is 3.7%
““The USCA team goes to great lengths to meet students where they are on the way to their goals, and this campaign strategy needed to reflect that same commitment. It’s been a pleasure partnering with the USCA team to craft the right strategy to reach the right students.””
