VERA Hospitality Tournament Box 2026
PROJECT: VERA Hospitality Box
Merch Masters
The VERA Hospitality Box is a tasteful way to say “thank you” (and “see you soon”) to a select group of clients ahead of the Tournament. Landing on doorsteps each November, it’s part appreciation gift, part sneak peek at the season to come. This year’s box brought together a mix of VERA-branded touches and fun, elevated extras from a custom SimTurf sample to crowd-pleasing snacks like gourmet locally sourced treats. Thoughtful, tactile and just a bit indulgent, every item is chosen to capture the spirit of VERA Hospitality before guests even arrive.
Showpony, our sister company, led the production strategy and logistics, bringing the concept to life with precision and polish. Their product merchandising expertise elevated every detail, ensuring a cohesive and memorable unboxing experience.
“As a business person and a golfer’s wife, many of the same rules of the ‘game’ apply. Is your short game on PAR or do you need a better DRIVER for the long game? My marketing goal is to stay creative and keep my clients watching my SCORE. The W/S team really scored a HOLE IN ONE with our client introduction boxes for the 2026 Tournament. This year, the comments focused more on the CREATIVE aspects than on the food. The EAGLE was the Yardage Book and we showcased VERA as the Best Caddie on the Tour. W/S definitely had the right approach!”
Caddie Couture
For the shoot, we leaned all the way in. We created a caddie suit just for VERA as a playful nod to the Tournament. The custom yardage book made an appearance as well, tying the visuals directly back to what VERA Hospitality provides. All in all this shoot put the final touch on a cohesive, detail-driven set of assets that feel just as considered and immersive as the experience itself.
“Vera knows hospitality the way a seasoned caddie knows every yard of the course, and we are delighted to collaborate with her on this project year after year.”
