It’s imperative that a brand like Finch & Fifth be very current. Classically “now” is the way we like to think of it. The identity is influenced both by what is trending (as it should be) and a healthy dose of what has always worked.
A mix of the contemporary and classic created the jumping off point for the Finch & Fifth brand. From this foundation, we tried to imagine what would be happening in the very near future.
The result is a mark and identity system that pays attention to trends while setting some of its own.