Get Set.

SET is a voice for the youth, a gift from Listerhill, and a metaphor for the cooperative nature of the credit union. In its third year, SET has had over 150 contributors, 35 issues and only one advertiser: Listerhill.

Swing Thought:

Creating a Cultural Icon

Kristen Mashburn / Vice President of Marketing, Listerhill

“We felt like we were kind of asking the impossible – give us a program, not a campaign, to engage our youth demographic with the Hill Account brand. SET absolutely exceeded our expectations.”

Sam Mellinger / Account Executive

“One of SET's greatest assets is its flexibility. It's been a perfect vehicle to promote Listerhill's other programs like S.O.A.R., After School Ambush and their loan products.”