Big Dog Speakers Branding & Website



Woof There It Is

When we were approached about branding a new product in the bluetooth speaker space we immediately bit. Big Dog Speakers is a new company creating slightly bigger, yet much louder and clearer portable speakers. As an unknown, it was imperative we build an identity that could stand out and would resonate across the very broad audience for the category. Flexible, colorful and fun, the look and feel separates us from the pack and puts our speakers in the running next to other top dogs in the market.



“Working with W/S has been such an amazing experience. It has been so interesting to look at things differently through their eyes. They were able to help me take my brand beyond what I imagined and develop a site with outstanding images and content.”

Michael Hinson / Founder & CEO



Enter Soundman

Big Dog's site required us to optimize for conversion. The attention-grabbing design needed to be scannable for product information while introducing an unknown brand to our audience. We tweaked the standard e-commerce user flow to eliminate user friction and make purchasing the product as easy as possible. See for yourself how easy it is — buy one today.



“Opportunities to go all out don't come all that often, so when they do we want to take full advantage of them and break out the smoke machine.”

John Robeson / Digital Lead


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