Wicked/Skills

We make great ideas work.

Core Services

Branding

Our first love is branding. We’re into everything about it. From logo design to strategic positioning, you name it (actually, we’ll name it. We name things, too.), we handle it. There’s nothing more critical to a brand’s success than a solid foundation.
Brand IdentityBrand PositioningBrand PurposeDiscovery WorkshopNaming

Marketing

You can have the best campaign in the world and it doesn’t matter if no one sees it. Placing your assets in front of the people who need to know about you is a huge part of what we do. In a world where the landscape of strategy and tactics in perpetual flux, we stay on top of it for you, smartly leveraging your resources to deliver maximum impact for the budget.
Content MarketingDigital Marketing PlansIntegrated Marketing PlansMedia Buying & ReportingPaid Media PlansSocial Media PlaybooksSurveys & Market Research

Creative

From our beginnings as a pretty (read: kind of) boutique-y design firm, we’ve always held creative in the highest regard. Make it beautiful. Make it appropriate. Make it different. From websites to social, to the old standards like logo design and print, we build it all. As a guiding principle, ideas lead our aesthetics, which, in a world soon to be ruled by AI, is one thing the robot bastards can’t replicate.
Ad CampaignsCollateral DesignSocial Media ManagementSpecial ProjectsVideo & PhotographyWebsite Development
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The Proven Process

Business Plan

Do you know this?

Corporate Strategy

  • Growth Goals
  • Structure
  • Renewal & Stability
  • Risk Analysis
  • Executive Summary
  • Segmentation
  • Goals & Vision
  • Market Focus
  • Pricing & Financials
  • Value Proposition
Scope Agreement & Onboarding

Branding

Who are you?

Brand Strategy

  • Positioning
  • Core Values
  • Brand Story
  • Key Differences
  • Visual Identity

Marketing

What should we do?

Marketing Strategy

  • Tactics
  • Mediums
  • Channels
  • Metrics
  • Opportunities
Discovery & Foundational Strategy

Creative

How does it look and sound?

Creative Execution

  • Voice
  • Message
  • Design
  • Production
  • Delivery
Creation & Launch
University of South Carolina Aiken

University of South Carolina Aiken

Higher education at large has undergone significant transitions since 2020 and the shifting student population now asks more than ever from the college experience. With a fresh new name and brand USCA is ready to answer that call.
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