The Columbus Museum Branding
(Re)Birth of Cool
The Columbus Museum has always been a major attraction for the community of Columbus, GA. With a major renovation underway, introducing new features and spaces, their team decided it was time to take its visual identity to the next level, and reintroduce the museum to the world. Boasting an expansive and eclectic collection of artistic and historic objects, it is a place where a whole lot comes together.
The different letterforms in the icon represent the holdings of the museum which span from the rather classic to the challenging. It is an interpretation, just as is any artistic endeavor, and is meant to stir feelings and create intrigue. Representing an institution of such distinction means not being afraid to be, for lack of a better term, distinctive. This mark is built to stand out in a sea of sameness.
“Our collaboration with Wier/Stewart has been nothing short of transformative. Their dedication to understanding our vision and values has resulted in a brand identity that not only reflects our rich heritage but propels us forward into a dynamic future. This new brand is not just a visual representation; it's a testament to our commitment to innovation, inclusivity, and excellence. With this revitalized identity, we're poised to reengage our community in new and meaningful ways and continue our mission of inspiring curiosity and fostering appreciation for art and culture.”
Kristen Hudson / Director of Marketing and Public Relations, The Columbus Museum
“What is the simplest way to visually communicate that this place is not just a history museum, but an art museum with wildly varied works in their collection, has a cool attitude and sees the world with wide curious optimistic eyes? My description doesn't even sum up the place, so how the hell can you in a logo? Typography changes over time and across locations, but it is the one thing everything has in common. So to answer my own question, I let the type do the heavy lifting, and the colors let it all sing with joy.”
Leonard Zimmerman / Designer