Doorpost Management
Doorpost Management hires W/S to upgrade their brand identity, sales collateral and website.
How many doors you got? It's a question you've probably never heard. Unless, you happen to manage or own apartments. "Doors" are what investors refer to when they're talking about apartment units. Multi-family real estate slang, ya see?
But the origin of Doorpost started way before Jordan Collier came up with his new venture's name. Collier Management has been around the CSRA since 1972. A lot has changed since then, including the market and how property management companies adapt its constant change.
Our clients, Jordan and Paul needed a fresh approach that differentiated their company from the rest.
The Challenge
This ain't your grandfather's property management company. This is a team of experienced real estate professionals with a track record of lowering ownership costs (resulting in higher investor profitability). And, their passion for the profession is refreshing. Better yet, they're as transparent and approachable as your grandfather probably was. That's good for the owners AND their tenants.
Speaking of, every design decision that was made while creating this visual identity had three tenets in mind. Make it approachable, different and meaningful.
Our Solve
We created a brand mark and color palette that distinguishes Doorpost from the competition. The logo itself is a conversation starter into the deeper meaning of the company name. We won't spoil the surprise, just ask Jordan.
Online, the brand needed to live on a sleek and responsive (mobile-friendly) site that was easy to navigate and was instantly recognizable as "not like the other guys". Trust us, just google the other guys.
We also needed a succint way for potential investors to understand the doorpost model. That's where our friendly services video comes into play (see it here).
"W/S is everything we were looking for in a marketing partner. They took the time to understand our company and brainstormed with us to develop a brand concept that encompasses our core values and grabs the attention of our target audience. Our experience with the team was seamless and the final product was better than we could have imagined."
Jordan Collier / CEO, Doorpost
Fresh out of the gate. The homepage needed to set the stage for a company that's not satisfied with the ordinary. And, let's encourage the "scroll". Users do it, trust us we have the data.
People on the page. Transparency is key. That's why we put it right there below the fold, ready to answer your questions. Hi Paul!
Our easy-to-manage CMS allows Doorpost the freedom to add new communities and blogs as they see fit. They can also ask us to do it, ya know
"Representing the crossroads of Doorpost's business model and values was an exciting challenge. We strove to visualize their unique service – managing an 'ecosystem' of apartments, so to speak – and reinforce their unique name with an icon that forms an abstract 'D'. The red door is a special symbol to Doorpost, and also communicates their hospitality and concierge-level service. The system we've created elevates Doorpost as a premium brand and will help tell their story for years to come."
Rachel Baker / Designer
"The team at Doorpost has been a joy to work with. They are incredibly engaged in their business and truly are experts in their field. Jordan especially has a vision for this organization, a vision that we at W/S were thrilled to help bring to fruition. I'm looking forward to seeing this brand grow."
Kristine Yonke / Account Coordinator
Want to hire Doorpost to manage your property?
Visit the website at Doorpost Management to schedule an appointment.
