Georgia Sports Hall of Fame Induction Weekend
Serious Induction Production
Once a year, a huge crowd of fans, friends, board members and former inductees gather in Macon, Georgia to pay homage to the year’s recipients of the state’s highest athletic honor: induction to the Georgia Sports Hall of Fame. For 2023 the class included legendary coach Mark Richt, MLB all-star Andruw Jones, former president of the Atlanta Hawks, Braves and Thrashers Stan Kasten and famed Georgia Tech quarterback Shawn Jones, among others.
For the ‘gram (and GSHOF’s other social channels) we deployed a crew down to capture all the action. The star-studded and historical 2-night event was a home run in terms of content creation, not to mention a very cool opportunity to meet some of our heroes. Look for highlights throughout the year across Georgia Sports Hall of Fame’s Instagram and Facebook. And Go Dawgs, Braves, Jackets, Hawks, Eagles, etc.
Socialmetrics
A consistent presence all weekend on Georgia Sports Hall of Fame's channels really paid off and lead to unprecedented growth across all KPIs:
“Getting to work with the hall on this event is always a highlight of our year. Induction weekend gives our team the ability to create content with some of the biggest names in sports as well as build on our bigger strategic plan for their overall social. We already can't wait for next year's event!”
Chris Hall / Senior Social Media Manager
“We hit it out of the park with social coverage of Induction Weekend. As much as it was a work trip, it was a great time spent with the team and getting to meet one of my favs: Mark Richt.”
Stefanie Bloedel / Social Media Manager