Joye In Aiken 2024
Living Joye!
Every year we are given the wonderful opportunity to spread Joye! throughout our community. As one of the most recognizable brand campaigns we've ever done, the challenge to make it feel new every year is one we love to tackle. The current iteration's scaling up of type and cropping down of visuals uses bold type and clean, negative space to create a sense of excitement and, of course, joy.
“Every year, Wier / Stewart’s talented team manages to create designs that capture the very essence of what we do. This year’s “Living Joye” theme perfectly expresses the joyous quality of the Festival itself, while also suggesting the special vibrancy and excitement that Joye brings to the life of our community. We’re grateful to be able to work with a firm that so thoroughly understands what our organization is all about – not just the letter, but the spirit.”
Janice Jennings / Executive Director, Joye in Aiken
“Joye being easily recognizable is a luxury that was not lost on me. Making the design feel ecstatic and alive while keeping it uncluttered meant pulling it back to only the necessary elements. And having only 3 syllables in the headline helped a lot.”
Leonard Zimmerman / Designer