Listerhill Lakeside Living Campaign
Gone Fishing
Reaching folks living lakeside on Lewis Smith Lake, Alabama—Listerhill's stomping (boating?) grounds—our Lakeside Loans mini-campaign showcases real-life fun had by real-life couple Brad and Melanie. With a custom, unifying campaign logo and creative that reflects laid-back lake attitude, each touchpoint communicates the benefit of bundling lake-related loans with Listerhill.
Pulling in nautical elements and employing a simple, memorable message, our campaign ultimately drove an increase in loan applications in every category mentioned—eventually reaching 125% of consumer lending goals and 117% of mortgage goals.
Wier/Stewart helped us create a friendly, approachable vibe and tone for the Lake Life campaign that has translated not only into super-impressive loan growth, but has also bolstered our brand awareness with folks around the Smith Lake region in addition to helping us build relationships with vendors and dealers in the area. Our pieces stand out from most everything you see related to "lake life" and will help us create a model we can use with similar audiences in other markets!"
Drew Edwards / Listerhill Director of Marketing
"Using photography of real customers is a great way to capture a brand's authenticity—which is what Listerhill is all about! And dashes of lightly nautical elements (including the watery reflection in the logo) help the campaign evoke a desirable lifestyle of lakeside leisure."
Rachel Baker / Brand Lead
