Mantle Insurance Brand & Website
A Man(tle) for all Seasons
Launching a new brand in the insurance space necessitates creating an identity that is memorable and elevated from the competition. We positioned Mantle Insurance as established and trustworthy — a company that will be transparent about your unique coverage needs, and responsive if (or when) things go sideways. The name "Mantle" evokes authority and partnership, i.e. "taking on the mantle of handling your insurance", which inspired us in creating Mantle's strong, recognizable mark and brand identity that will help them engage their audience and create long-lasting relationships built on mutual trust.
“Partnering with Wier / Stewart was the absolute best first step to ensure Mantle Insurance would launch in the market successfully. From the very first meeting we knew the team would provide not only the sharpest branding package, but they would provide one that felt like us. Mantle is a locally owned and locally established company who wanted to express their commitment to community through their work. We knew Wier / Stewart was the only choice when it came to coming along side someone to help tell our story in a creative way.”
Matt Murphy / Mantle Insurance
Setting our Sites
Insurance is a complex industry for consumers to navigate, so our approach to the website was centered on approachability and user-friendliness. Clean design and smart, interactive content styling clearly presents the various services Mantle offers without bogging down the viewer with industry lingo and labyrinthine pages.
“It's a pretty straightforward site. Our focus was developing it with room to grow in the future and making sure that the site felt simple but never basic.”
Eric Odom / Web Developer