Mims Entertainment Identity
A Sure Thing.
Mims Entertainment is a Georgia-based company with a long history in the COAM (coin operated amusement machine) industry. As an established, service-focused company, they easily outclass their local competition. However, with national COAMs coming to the state, Mims needed to double down on its brand. We created an approachable, state-centric identity that harkens back to the history of the enterprise (formerly known as King Harry's — a label for which is still on the back of our vintage juke box) and incorporates design elements placing it firmly in the classic entertainment vendor space — a shot missed by Mims' competition across the board.
“It's always special to see what our team comes up with, especially for a brand in such a unique industry, and the team at Mims were fantastic to work with the entire way.”
Walter Hutto / Account Manager
“It’s nice to know at the end of the day, I can look in the mirror and say, ‘Tony, because of you, a business in the CSRA has a brand full of nice this evening.’”
Tony Minnicks / Designer