Seeds The Day
It's Grow Time
Much like their customers, Seeds 'N Such was ready to grow when they asked us to tackle their brand awareness campaign. With a goal to significantly increase website traffic, they needed a digital campaign and marketing strategy that would keep them top-of-mind come purchasing season, and create more market share particularly among younger, up-and-coming gardeners; not to mention the approximately 16 million new gardeners that emerged during and after the pandemic.
Here's the Dirt
Our primary campaign message is encapsulated by "Seeds the Day!", a rallying cry to and for all gardeners, from novice to expert, that they can cultivate great things in their gardens. Visuals and messaging evoke tones of authenticity, trustworthiness and a caring attitude towards customers' success, and of course, that Seeds 'N Such carries the highest quality seeds at an achievable cost. The campaign also reinforces the culture of openness and welcoming that Seeds is creating around gardening, especially towards newbies.
Harvesting Huge Wins
Our strategic multimedia campaign, deploying a variety of tactics including email, display ads and organic and paid social, has seen resounding success since its recent launch. In conjunction with Seeds 'N Such's hard work to implement strategic pricing adjustments and increase their product offerings, the Seeds the Day campaign has tripled revenue from previous years during the month of November alone.
Getting in the weeds, so to speak, our team sent 19 emails which increased the average open rate by 295%, boosted the order rate, per email, by 331%, and more than doubled page views of the website (104% year over year). Paid media tactics pulled in 3,500,000 impressions, which led to a 2.54 ROAS.
Revenue Week Over Week
“Wier / Stewart has done an incredible job in helping us grow our business. From sprucing up our social media content to harvesting a community amongst our customers, we've been so impressed with them every step of the way. And they're enjoyable to work with, too! There's never a dill moment.”
Taylor Spears / Office Manager
“Despite the ever evolving industry of Digital Marketing, its been exciting to prove that Email is still one of the most effective marketing channels when it comes to driving action-oriented campaigns and return on investment.”
Adam Wadding / Digital Marketing Strategist