Sow Amazing Campaign
Veg Out
While celebrating stellar results from our 2022–2023 Seeds the Day campaign for one of our fav partners, Seeds 'n Such, we knew we had to take it up a notch for this upcoming season. Spring planting season becomes top-of-mind basically the day after Thanksgiving, so a robust set of campaign pieces needed to be ready to go well ahead of time. The problem? Nothing's really growing in our region this time of year, and apart from Christmas trees, everything's a bit brown.
Tweeze the Day
The solve? Shooting and animating a lovely in-studio lettering piece made from seeds, including several collages of colorful veggies and flowers Seeds 'n Such customers can grow. We shuffled a lot of little seeds and tomatoes in place with a pair of tweezers, but the results are totally worth it. Plus, it's just the start of a campaign full of lovely and colorful content to come over the next few months.
A little peek behind the curtain:
“After the success of last year's "Seeds the Day" campaign, we couldn't wait to hear what W/S had come up with for the upcoming season. Not only is "Sow Amazing" creative so amazing, but the background work being done to ensure that we are targeting the correct demographics in the best possible way really stood out to us. We're looking forward to seeing how it performs!”
Taylor Spears / Seeds 'N Such
“We love brainstorming creative ways our partners can outshine their competition, and we also seek opportunities to craft designs from real materials, and not just pixels. Creating an eye-catching lettering piece out of seeds and veggies as a cornerstone of this campaign was a no-brainer, and was a lot of fun. We hope that playfulness comes through in every campaign touchpoint.”
Rachel Baker / Brand Lead