Textron GSE
Manufacturing Manpower
Textron GSE, a leading manufacturer of ground support equipment for the world’s airlines and airports, recently faced a heightened challenge on the hiring front. In the midst of an across-the-board labor shortage, Textron GSE was also relocating its operations to a more modern and spacious manufacturing facility in a new city. The team needed to gain traction quickly to get operations up and moving smoothly. The answer? Boots on the ground plus a strong digital and traditional media campaign to maximize reach, spark engagement and ultimately drive qualified applicants to their Careers page.
"Embracing both traditional and digital media really set this campaign up for success. Billboards, radio and cinema helped drive larger-scale awareness in Textron GSE's new community, and then digital tactics allowed us to nurture prospective employees to the more metrics-driven online application stage."
Katie King / Director of Strategy & Research
