Trotter Orthodontics Grin Scope
Smiles for Miles
Launching a new technology can be tricky. First, you've got to explain to your audience what it is. Then, they need to understand why they need it. Lastly, they gotta feel good enough about it to adopt it. When we helped Trotter Orthodontics roll out the Grin Scope we had to nail each piece. At the end of the day, making this new tech look easy and approachable was a winning formula consisting of a friendly animated video, inviting package and a gift for our recipients. The results had us (and the Drs. Trotter) smiling.
“We knew we needed perfect execution when rolling out this new technology for our remote new patient exams. The W/S team understood that and delivered in every aspect of the project! We love the results and our patients do too!”
Dr. Paul Trotter / Trotter Orthodontics
“Adding a custom box with the QR code link for Dr. Paul’s video and including a branded gift for the recipient truly created a memorable unboxing and cohesive user experience for all Trotter Orthodontics patients receiving their Grin Scope. We love that packaging and branded merch go such a long way in establishing a positive brand experience with customers.”
Lindsay McCranie / Merchandise Designer, Showpony