Trotter Jones Identity Refresh
Turning Over a New Leaf
Trotter Jones LLP has deep roots in the community. And like every firmly planted and well attended to business, it has grown over the years. Just as the practice has evolved, breaking ground on a new, modern office, it was time for the identity to do the same. We took the metaphor of a tree that was used throughout the website, as inspiration to create an elegant, established icon. This unique monogram is complemented by an updated type treatment and color palette, lending a new level of sophistication to a well known brand.
“We've worked with Alex since he designed our first logo in 2007. It was beyond time for a refresh, and the W/S team handled it quickly and efficiently for us.”
James Trotter / Partner, Trotter Jones
“I had so many sketches of Ts and Js, because that felt like the right direction, but they weren’t right. Then, while trying to abstract them, they naturally grew into the new leaf we have today.”
Leonard Zimmerman / Designer