Brand Strategy

CAPABILITIES / WHAT WE DO

You’ve got the spotlight – do you know your line?

Request A Brand Assessment

Our Approach

We’re in the persuasion business. People are bombarded with ads all day—an absurd amount, really. So if you want to say something that cuts through, it starts with getting your brand strategy right.

Talk Before You Walk

Same Page, Same Playbook: Brand strategy aligns your team so everyone is working toward the same idea, not just the same deadline. It's the long-term lens.

Don’t Just Talk

Brand strategy ensures your marketing says the right things to the right people. More meaning, less noise.

KEY PROJECT / Brand Positioning

Understanding how you are positioned in your market against your competitors is a key step to gaining and advantage with all of your following marketing materials. Establishing a smart messaging strategy will amplify the effectiveness of your branding, collateral, ad campaigns and website. A brand with no messaging strategy is like a well dressed man with a terrible personality.

Brand Strategy Services

Discovery Workshops

We do the listening. You do the talking. It's our partnership kickoff tailored to uncover unique truths about your brand.

Brand Planning

We outline your brand's critical initiatives and tactics and produce a document will act as a roadmap for your internal teams or agency partner.

Brand Architecture

We define a clear strategy and structure for your parent brand, sub-brands and product or service brands, as appropriate.

Employer Branding

We develop an employer branding strategy that defines and articulates what makes your organization a meaningful place to work. Grounded in research and employee insight, we clarify your employer value proposition, key messaging and talent audiences, aligning culture, business goals and recruitment needs.

Brand Positioning

We define who you are, how you're different and why your desired audience should care.

Brand Rollout

We plan a seamless, timely and appropriate reveal of your new brand identity to internal stakeholders and external audiences.

Brand Personality

We develop a distinctive brand personality framework that defines how your brand thinks, speaks and behaves across every interaction.

Brand Perception Surveys

We will conduct simple and informative surveys using in-house tools and capabilities.

Brand Purpose

We create the internally and/or externally facing messaging and collateral piece that will align your team on your values, mission, brand truths and brand purpose.

Brand Audits

We conduct a comprehensive review of your brand to evaluate how it’s positioned, expressed and experienced across every customer-facing touchpoint.

Campaign Strategy

We develop the strategic foundation that guides high-impact campaigns. We ground high-level guidance in objective, data-driven insights that is built to align stakeholders from the start.

Brand Research

We take a deep dive into your brand with qualitative research that gets to the “why”.

Katie King, Director of Brand Strategy

Katie draws inspiration from a wide range of professional marketing experiences ranging from Fortune 500 to non-profit organizations. Lover of knowledge and skilled at navigating dynamic environments, our marketing maven stays moves ahead with proactive plans and savvy solutions tailored to each client.

Meet Katie

How do we help?

We simplify. What you do may be fairly complex, but it shouldn’t sound like it. An established positioning strategy will also help make decisions easier when communicating for your brand or company. What should we say here? Why will our audience care?

It Makes Everything Else Better

When we start with Brand Positioning, our entire team has the framework, background and historical knowledge to create effective marketing materials for your organization.

Message Matters

What you're saying to your audience is crucial. Where and how you say it matter, but not like the message. Get that part wrong and a great communication strategy can actually hurt you.