The consolidated Augusta University has history, that is for sure. Unfortunately, its legacy was spread across the many entities that form this system of clinical and academic institutions. To help put the past away and boldly move toward a promising future, we need to create an identity that gave Augusta University a new common tradition, reflecting the prestige and power of the sum of its parts.
Creating the identity for Augusta’s brand new 150 year old university.
Brand Positioning
Brand Identity
Media Planning & Buying
Campaigns
Collateral Design
Interactive Development
Branded Merchandise
Content Development
AGENCY SERVICES
Augusta is a college town.
Our internal mantra for the project has become an external guiding force for the community as a whole. For the brand launch, we made a day of it. Banners were replaced, book stores were stocked with fresh merchandise, the media was there and we opened a new chapter to the history of the University.
From the onset, we insured the creation of the Augusta University identity was about more than aesthetics. This was about building both a figurative and literal symbol the community would want to champion.
In the first two years of our partnership, our new student recruitment campaigns (over 60 separate media buys supporting a variety of initiatives) have contributed to over 7,000 application conversions, 3% YOY growth in new freshmen applications, 6% YOY growth in students accepted and 12% YOY growth in tuition deposits received.
Our Solution
“We at Augusta University are so proud of this work. Be Boundless represents the trajectory of our institution and the unique advantages only found at Augusta. We are confident this campaign will resonate with our potential and current students because it was made by, with and for them.”
Aubrey Hinkson / VP, Director of Marketing
FRESHMAN CLASS BOOMAfter the rebranding intitiative, it was time to get Augusta University in front of its target audience. We launched our first multi-channel campaign with the primary goal of driving qualified prospective students to apply for admission to the upcoming freshman class. After seeing notable success with digital initiatives we were able to consolidate media channels for an even more successful campaign in 2018. These initiatives corresponded to the university accepting it's largest freshman class in history.
