TaxSlayer, as always, is evolving. A pioneering thought, service and brand in its space, the company is continuing to push the envelope, creating new platforms and products. TaxSlayer needed to rebrand to emphasize their customer-focused culture and mission: turning tax payers into tax slayers.
The Challenge
Discovery Workshop
Brand Strategy
Visual Identity
Brand Guidelines
Video Production
Animated Video
Experiential Design
AGENCY SERVICES
TaxSlayer’s success has always depended on one thing: empowering customers. The entire enterprise is built around taking the daunting task of taxes and giving people the tools to handle them. So, we made the helmet symbol, central to the new identity, representing the TaxSlayers, the customers, who are not simply the borrowers of the sword and shield, but the foundation upon which the company is built. Then we developed an integrated campaign that make our customers heroes.
Born before the digital revolution, TaxSlayer's logo adhered more to the laws of print, not taking full advantage of the opportunities posed by the medium of light and pixels. As online expressions of brand have become more the rule than the exception, the identity needed to be reconsidered for the digital world.
And, while we loved the knight, his style was medieval.
Our Solution
“The solution feels simple. The challenge however, was not.”
Brian Rhodes / Chief Executive Officer
“I was thoroughly pleased with the W/S production process of TaxSlayer's animated videos. We gave clear direction but didn't have to hold their team's hands. They understood the project and executed it skillfully. They handled everything from script writing to story boarding to production. They were accommodating when we needed. They kept us on track throughout the process. The end result is on-brand for TaxSlayer and also helpful to our customers. It was a pleasure working with their team!”
Melissa Best / Director, Digital Marketing
KNIGHT MOVESIn 2018, TaxSlayer expanded their operations by purchasing and renovating a historic building in downtown, Augusta. Their new Innovation and Technology campus is in the heart of cyber valley, right here on Broad Street. Not only did we follow along, creating a documentary of the process, we also helped create and design the over 40 custom experiential murals throughout the new campus.
FEELING TIPS'Y