Located in the heart of Columbia, SC for over 170 years, Columbia College has seen it all. From their roots as a woman’s teaching school in the 1800’s to today’s co-ed university, they are no strangers to growing and adapting.
In this latest era of the school, we partnered with these awesome guys for a recruitment blitz, with the goal to increase their enrolled population by 40% over the next 4 years. This lofty goal requires focused messaging, clear KPIs, engaging creative, and strategically placed media. All things we were more than ready to provide.
The Challenge
Discovery Workshop
Brand Strategy
Integrated Marketing Strategy
Photography
Ad Campaign
Social Media Strategy
Digital Marketing Strategy
Collateral Design
Website Development
AGENCY SERVICES
Over the years, Columbia College has meant a lot of different things to a lot of different people. And while much has changed, one very fundamental thing has remained constant: Columbia College was founded to make a difference and continues to do so across its students and community.
More deeply unpacking this idea meant focusing on the individual who Columbia College makes different (in a positive and transformative way) via its culture, programs, and people, and, the difference they make in their community, through the tools, mentality, and skillsets learned at Columbia College.
Our Solution
So Far So Good
Lead Volume
94%+
CTR
28%+
Engaged Site Traffic
54%+
Early results are showing incredibly positive results and we keep dunking on ourselves with the month over month growth:
Emily Wilson / Senior Director of Marketing and Communications
“Yay!”
IT'S A BUILT-IN CTA (OR TWO)The command form language “Be the difference” — is an order, albeit an aspirational one. The more esoteric “Be different” is an appeal to anyone entering the college experience or aiming to improve themselves. One is a softer, personal commitment. The other is a call to arms to change the community, and, just maybe, the world.
