When you work for 100 years in the same community, you shape it almost as much as it shapes you. Blanchard & Calhoun asked us how they should celebrate this company milestone. While most would simply throw up a tent and have a party, we wanted to creatie something evergreen that not only celebrated where they are, but where they’ve been.
Blanchard & Calhoun had 100 years to make memories. We had a year to make them memorable.
Discovery Workshop
Brand Strategy
Integrated Marketing Strategy
Video Production
Photography
Ad Campaign
Website Design
Media Planning & Buying
AGENCY SERVICES
With 100 years of rich content, the possibilities were endless. We started by focusing on creating a program to deliver the stories — using photos, videos, and illustrations when appropriate. Our intent was to delight feeds and inboxes on a weekly basis with content that was educational, intentional and sometimes inspirational.
In showcasing what Blanchard & Calhoun has accomplished over the last 100 years, we (inadvertently) created a historical library of some of Augusta’s biggest moments. Anyone who knows us, knows we love our hometown, so this project was right up our alley.
Our Solution
“This is truly an exciting time for Blanchard and Calhoun and we are grateful to be celebrating such a momentous period in our family. Our entire company has really enjoyed having W/S's unique touch on this project and the feedback we've already received has been tremendous! We hope our communities will join in and celebrate with us, because it's a celebration for them as well.”
Tom Blanchard / President & CEO
100 YEARS, 100 STORIES100 years is a long time to be in business. It’s generations working toward the same goals, watching the growth of people, places, technology and thought. What we realized as we reflected on Blanchard & Calhoun's 100 years of service (through thick and thin) is how much their success and the success of our community are intertwined. For their centennial celebration, we collaborated on a collection of stories dating from their founding in 1919 and dedicated to our shared history.
THE SECRET RECIPEIt’s not all business for the 100 Years, 100 Stories campaign. We took the opportunity to create some evergreen content that would surprise and delight our followers. In this case, we revealed an old family recipe just in time for Independence Day.
MAKING HISTORY AT THE MILLERWhat better place to launch a celebration around history than in downtown's Miller Theater? With this as our backdrop, we held the internal launch of the campaign for the entire Blanchard & Calhoun Family of Business. We familiarized everyone with the concept, shared some of our first pieces of content and gave everyone a pair of red socks, which included tips on sharing 100 years, 100 stories across social. We heard from B&C leadership and finished with a balloon drop. Quite the day.
