With a boom in home-buying and lending due to the historically low interest rates, Listerhill Credit Union needed a fresh, stand-out mortgage campaign to highlight what makes them the lender of choice in their key markets of Southern Tennessee and Northern Alabama.
We took our primary inspiration from their renowned local, friendly and knowledgeable service. With the added differentiator that members' mortgages would stay with Listerhill—their mortgage would never be sold to another bank—we created an authentic campaign that celebrates all things local, handmade and homegrown.
The Challenge
Campaign Development
Direct Mail Creation
Collateral Design
Digital Media Design
AGENCY SERVICES
Our campaign, Homegrown Loans, leaned into what makes, and has always made, Listerhill unique among their competitors—their community investment, authenticity and personal care for their members. Making mortgages a not-dry subject is a challenge we were ready for, so we made it fun (and relevant) by reflecting Listerhill’s salt-of-the-earth attitude, which helped engage their key blue-collar customer base.
Our Solution
The Results
Our campaign helped Listerhill blow past every mortgage lending goal they set, eventually delivering Listerhill’s most successful mortgage lending year ever, and they continued to see powerful numbers far into 2022.
Drew Edwards / Listerhill Credit Union
“Wier/Stewart outdid themselves in creating a unique look and copy that not only delivered cutting edge design, but incorporated elements that were retro, local, and memorable. There are parts of this campaign that we have adopted into our everyday presentation of our mortgage products. The effectiveness of this campaign helped us deliver the most successful mortgage lending year in Listerhill’s history, and we have already started off 2022 with the best results we have ever had.”
Being all about authenticity means we designed and had this cross-stitch hoop made for real, which we then photographed for a variety of campaign touchpoints.
Guerilla Market-ing
Taking it to the streets. We pitched a farmers market booth as the perfect local tie-in and cheeky touch to the campaign, with cool giveaways like shopping bags, and real "Heirloom Deeds" seed packets stuffed with all the good info about Listerhill Mortgages.
