Golden Harvest Food Bank provides immediate resources for individuals and families experiencing food insecurity and has developed an actionable plan to address hunger in our community long term. Through leading and collaborating with an extensive network of trusted partners, resource providers, volunteers and donors, the Golden Harvest Food Bank is able to empower individuals and families by providing them with the most essential basic need in order to help them navigate and overcome unexpected hardships.
The Challenge
Strategic Positioning
Brand Development
Visual Identity
Campaign Development
Video Content
Collateral Design
Merchandise Design
AGENCY SERVICES
Golden Harvest is a big organization – a logistical juggernaut with broad community support, excellent resources and a faith-based mission – to end the ubiquitous nature of hunger in our area. After 40 years of growth, we still haven’t. Why? The simple fact is that every single day brings a new onslaught of those who need help. That’s why we sought to write their story large - their audience needs to understand how crucial their services are - because every family and every life matters. At the end of the day, every meal matters, because each brings us closer to ending hunger in our community.
It’s the dawn of a new era for Golden Harvest. We needed to distinguish their role as a food bank, distinct from a food pantry. We kept their incredible stats front and center and communicated their amazing multiplication of resources on the donor side. We used bold, food-centric imagery and emotional language to draw the audience in, ultimately educating them on the importance of Golden Harvest’s mission and just how elite and crucial an organization they are.
Our Solution
“We are grateful for the inventive minds at Wier / Stewart who took our mission and goals and brought them to life through our new logo, colors, and tagline. So much time and respect were given to our 40-year brand, and we look forward to using this new branding to further our mission of ending hunger in our area.”
Abby Muehlfeld / VP of Marketing
“The new look has a nod toward our past yet communicates the large scope of logistics involved in serving more than 12 million meals a year, while representing our passionate belief that every meal, volunteer, donor, partner and employee matters. We would like to thank Wier / Stewart for the incredible creative work behind our new brand and messaging!”
Amy Breitmann / President & CEO
EVERY MEAL MATTERSGolden Harvest is doing God’s work. This labor of love, now going on 40 years, has fed the hungry, rallied our communities and constantly expanded to help even more of those that need it. The men, women and children who volunteer and donate make our efforts possible — it’s their love and their generosity that feeds our organization. This fact, coupled with our position as the heart of food distribution, led to our evolution of the brand, expressing both the function and the passion of our mission. It’s optimistic and joyful. It’s humble and smart.
