The financial industry is flooded with institutions of various sizes and service offerings, with most mid- to large-sized cities in Georgia having national brands, as well as locally based offerings. Standing out in this market was going to take intentional differentiation, plus sustained effort from a marketing and communications perspective. Enter a campaign designed to highlight what sets Queensborough apart most, the fact that they’re here.
The Challenge
Discovery Workshop
Brand Strategy
Integrated Marketing Strategy
Video Production
Photography
Ad Campaign
AGENCY SERVICES
Queensborough is all about being there for any, and all, of life’s financial needs; and they’re local so chances are a customer will see them beyond the branch. We’re banking on that idea by leading with familiar faces in unfamiliar settings to create a campaign that’s an especially effective (almost literal) vessel for our “We’re here for it” message. The result is engaging, intimate and just the right amount of wholesome fun, guaranteed to get a double take.
Our Solution
“We wanted a campaign that showed our bankers as the heroes they are — deeply connected to their customers’ businesses and invested in their success. The team at W/S understood the assignment and brought our brand to life with a campaign that reflects the full picture: expert bankers with big-bank capabilities, paired with the personal commitment of a hometown team. I’m definitely here for it.”
Beth James / VP of Marketing
HERE FOR ITQueensborough is all about being there for any, and all, of life’s financial needs; and they’re local so chances are a customer will see them beyond the branch. We’re banking on that idea by leading with familiar faces in unfamiliar settings to create a campaign that’s an especially effective (almost literal) vessel for our “We’re here for it” message. The result is engaging, intimate and just the right amount of wholesome fun, guaranteed to get a double take.
