The Junior Invitational at Sage Valley has some serious prestige among hardcore junior golf aficionados. Our task was to up the engagement and overall awareness of this tournament and its players for the enthusiast and casual golf fan. This meant, we needed coverage. Lots of it. We deployed a team of specialists to cover tournament action, human-interest stories and the beauty of the venue — the one and only, Sage Valley Golf Club.
The Junior Tournament with Major Talent.
Discovery Workshop
Brand Strategy
Website Design
Video Production
Animated Video
Experiential Design
AGENCY SERVICES
Great social starts with useful content and conversation starters that are strategically designed to help support brand goals.
In this case, we wanted The Junior Invitational at Sage Valley social to be represented in a way that informs and entertains the audience about the tournament and players in a fun way, while also bringing awareness to emerging audiences.
When it comes to junior sports, the Invitational at Sage Valley is the most prestigious and storied. The JI is the most elite event in all of junior golf, with an alumni list that has gone on to win more than 280 million in career tournament earnings. When it comes to the best in the game, the Junior Invitational is the one that every young golfer wants to play in.
THE RESULTSFollower growth over 100% and over 50,000 engagements during tournament week. Good looking scorecard if we do say so ourselves.
Our Solution
“Content. Prestige. And bagpipes at 8am. That was the name of the game for the Junior Invitational at Sage Valley. This project was years in the making and I could not have been happier with the quality of work our team put out. I loved being behind the camera and working with the JI team to position them in a way that echoes the fun and top of the line atmosphere of the tournament. Junior Invitational week really is as special as it looks.”
Chris Hall / Social Lead, W/S
A VIDEO OF EPIC PROPORTIONSIt's no mistake that invitational is in the name. Playing at Sage Valley is an honor, even for these juniors golfers who are at the top of their game. Past participants are succeeding at every level of golf with many having already played in the Ryder Cup, Masters, U.S. Open and the Open Championship, and some even taking home the trophy. It's not a question of IF these juniors will win again, it's WHEN.
