PROJECT: Brand Identity, Brand Positioning, Splash Page
A Classic City Classic
Built before the Civil War, saved by the President, and historically restored in the 1970s, the Franklin House is being re-tailored as the most authentic luxury property in the Classic City. With the best location in its class and only 9 units, there has never been anything like it available at the University of Georgia. Fortunately, we’ve got a couple grads here at W/S, so we understood the assignment: create an identity that feels exclusive and high end while bringing forward the history of what we call “the Belle of Broad.”
“We had to look back to move forward with The Franklin House. We aren’t the first to love it, and we certainly won’t be the last.”
“For well over 150 years The Franklin House has stood the test of time and now it’s got a new brand built to do the same.”
