MMI's Awareness Campaign
PROJECT: Campaign Concept & Execution, Paid Media Planning, Paid Media Management
Better Than Ever
MMI isn't new to the historic restoration and preservation business, which is helpful when what you predominately work on is old. Having the experience of generations of family and team members who've seen just about everything is especially helpful in a niche field. We feel the same way about highly targeted campaigns (without the generational thing, of course — we haven't been around that long). At the end of the day, blowing away industry benchmarks is something MMI and W/S both enjoy. So we have that going for us. Which is nice.
Click Through Rate
7.9%+*
Lead Gen Volume
60%+
52% of ad-derived lead volume came from new market areas.
*Industry benchmark is 5–7%
“Marketing a niche subset in a crowded industry can always pose a challenge, but Shelley Chapman and her team at MMI made it seamless. Their passion and expertise allowed us to build a campaign that was a natural extension of their team.”
