VeryVera By the Book Social Series
PROJECT: Social Media Video Series
Doing Things By the Book
Some campaigns perform well because they’re strategic. Others resonate because they’re personal. VeryVera’s By the Book social series managed to do both. To celebrate the release of her new cookbook, Vera personally delivered signed copies and signature dishes to colleagues and friends throughout the community who helped shape her journey, many of whom have favorite recipes featured in the book itself. The result was a series of heartfelt, highly shareable social videos that audiences genuinely connected with.
High engagement, strong reach and meaningful community interaction proved something we believe often: the smartest content usually starts with something real. Our weird/smart approach doesn’t always mean louder. Sometimes it means slowing down long enough to tell the story people actually care about.
Video Views
24k+
Engagements
2k+
“When you want to capture a BIG story in just a few minutes, W/S understands. The effort invested in the idea, the creative chemistry among team members and the attitude to make it THEIR best work, is why I trust MY brand to THEIR brand!”
“Loved seeing an idea like By the Book come to life! We got to go down memory lane with Vera, and had a good time while capturing it!”
