Tear It Up
PROJECT: Social Media Campaign
Downtown is Open (and Down for a Good Time)
If you haven't heard, Broad Street is getting a major glow up. New infrastructure, new landscaping, new sidewalks, James Brown getting a proper water feature/light show deal—the whole nine. And it's starting to take shape. What once looked like a straight up disaster area is now hinting at the beautiful, friendly downtown we're about to get. In the meantime, however, we need to rally around our badass, independent businesses. It's why we, in conjunction with other interested parties, launched "Tear it Up Downtown" to let everyone know that the city's heart is still beating. Once we're on the other side of this transformation, it's going to be amazing. But, for now, Augusta needs us. It needs us to support this crucial and historic part of our community. Come on down and do some shopping. Eat, drink, and catch a show. Downtown is wide open and parking ain't a problem. Let's get over this hump, together. It's time to tear it up downtown.
Impressions
38k+
Engagements
2k+
“This is a once in a lifetime transformation for Downtown, and we need to make sure all the businesses in the heart of our city see it come to fruition. If you ever wanted to meaningfully support and help insure a bright future for Augusta, you can do that right now by tearing it up downtown.”
“Working on the Tear It Up campaign has been exceedingly gratifying as a lifelong citizen. We have really enjoyed being a part of the team calling on our fellow Augustans to get downtown in unique and creative ways. If you’re reading this like, follow and get your ass downtown.”
