Westport Village's Event Promotion
PROJECT: Campaign Concept, Paid Media Planning, Paid Media Management
Events You Can't Ghost
For Westport Village, Louisville KY's premier shopping destination, we married quirky, scroll-stopping graphics with a paid media strategy built to get people from “that looks fun” to “I’m in.” Each event series got its own creative personality while working within a larger promotional strategy designed to build awareness, engagement and action.
The result? A lineup of events that looked as good on feed as their paid media performance IRL.
Summer Ladies Night Out
Meta CTR increased by 87%
Landing Page views more than doubled
Puppy Palooza
Facebook event responses increased 16%
Sweatember Series
Registration goal exceeded in just 4 days
“Westport Village knows how to bring the fun. We help bring the crowd. From puppies at Puppy Palooza to downward dogs at the Sweatember Series, we matched their creative energy with focused digital campaigns that grew engagement, helped reach registration goals in record time and ultimately brought new shoppers through their doors. Good times + smart strategy = great turnout!”
