Destination Augusta's Feel Good City Campaign
PROJECT: Campaign Concept & Execution, Paid Media Planning, Paid Media Management
Feel Good City 🤝 Augusta, GA
Normally we'd tee up this email telling you all about the project, the idea and the work, but this time, we figured we'd let our friend Karen Lee Davis, Chief Marketing Officer at Destination Augusta, tell you about it:
“Over the past year, we’ve taken the Feel Good City campaign from an idea to a fully integrated expression of what makes Augusta special — and Wier / Stewart has been an incredible partner in bringing that vision to life. Together, we’ve transformed our advertising, branded merchandise, and the way we talk about our destination, creating a visual identity that feels distinctly Augusta and consistently reinforces our brand.
What I value most about working with Wier / Stewart is their ability to take an idea and elevate it. They don’t just execute a concept; they push it creatively and find ways to make it more compelling, more memorable and more impactful. That was especially evident when we took Feel Good City beyond traditional marketing and created an Augusta-themed mini golf experience for a consumer activation around the FIFA World Cup.
They’ve helped us think bigger, play creatively and, most importantly, create consistency across everything we put into the world. Feel Good City has become more than a campaign; it’s a way of expressing our destination, and I’m proud of what we’ve built together.”
“Helping share the people and places that make Augusta the Feel Good City has been a joy. I’m proud to call this city home, and working with the Destination Augusta team to introduce it to new audiences makes the work all the more meaningful.”
“Tough day. Yes. But I feel good.”
