Our Services / Social Media Management
Reach your audience where they live… on their phones.
You can’t afford to go dark on social. A steady output of relevant communication is key to staying top of mind among your audience and gives you a huge advantage over your competitors who are falling short.
/ Services We Offer
Playbooks (Social Strategy)
Posting for the sake of posting won’t do. Great social starts with a plan. Our Social Media Playbooks outline high level strategies crafted specifically for your business and then drill down to the content themes, visual nuances and other foundational elements that will get you the most out of your Social Media. Our Playbooks are perfect for getting started with our month-to-month social management services or for guiding busy in- house marketing teams. We also offer social playbooks for campaign launches, specifically. If you’re about to roll out a beautiful campaign but you aren’t sure how/when/where to post on social, we got you.
Scheduling, Posting & Reporting
We get it. You’ve got 99 things on your plate and social is just one...but it demands for each channel. Posting cadence and schedule are strategically selected based on your needs. Our social team is prepared to take the reins. We create the content calendar for your social accounts, then write and design the appropriate creative for each channel. Posting cadence and schedule are strategically selected based on your audience behaviors, optimized for the best performance. Every month, we provide a detailed report on your social media’s performance with insights on strategic or creative adjustments.
Capsule Creative
Design is where we shine. If you have an in-house team to manage the day to day of your social media accounts but lack creative resources, we’re here for you. We produce premium graphic assets, photography and video designed to drive engagement. We can provide 1-3 months worth of social content in a batch capsule, post-ready and strategically appropriate for your team to deploy.
Community Management & Engagement
Engaging with your social community is key to understanding their wants and needs. W/S will like, comment, respond, and follow pertinent accounts as well as hashtags to gauge a real-time understanding of what is actually happening within your space. We then use this data to create purpose-driven content, posts, and adjustments to amplify your social presence.
Influencer Strategy & Management
Connecting with the perfect influencer can be tough. W/S will find the best influencers to partner with in order to get your brand more visibility with a loyal/ trusted audience. W/S will do the research and make connections with these social stars.
Paid & Boosted Ad Management
Organic social content paired with a healthy paid and boosted plan is key to gaining traction with your social accounts. Whether you are interested in lead generation, brand awareness or conversion-focused, we can handle your paid programming on digital platforms.
Content Marketing Strategy
Social Media is a single component of your overall marketing funnel. We can outline a plan that incorporates email marketing and blogging into your social media plan.
Live Event Coverage
We have the ability to deploy a team of creatives to cover your event with live or semi-live realtime coverage via social streaming, edited professional photography or story content.
Scope & Costs
Social Media Management agreements are based on the estimated monthly hours per deliverable. All clients receive a customized plan that is built to give you the best chance to achieve your social media goals. Monthly retainers include management and creative costs associated with your channels.
Why use us for your social media?
So you don’t have to.
Our team has access to top social media management tools and the expertise to plan, implement, track, report and optimize your strategies.
We’re creative by nature.
You’ll get truly custom content that is relevant to your audiences. Not sure what you should be saying on your social channels? Leave that to us.
In today’s world, it’s a necessity.
Not a luxury. And, we will put in the time required to build and optimize an approach that achieves your goals and grows your brand.
We’re good listeners.
We offer advanced analytics, plus a team dedicated to staying on top of social trends and industry news.
/ Social Media Management
If you’re not top of mind, your competition is. Let’s change that.
But first, goals.
Engagement vs Audience Building vs Brand Awareness
It’s important to mutually establish goals for your social media channels. Because, “gaining followers” isn’t always the #1 most important initiative for a brand. Perhaps you need more engagement from a limited audience? Maybe your social account simply establishes the legitimacy of your products or services?
Because it ain’t always about the ‘likes’. Let’s talk about it.
/ Monthly Social Media Management
Platform Setup
We use the powerful social media management platform, Sprout Social to manage our clients’ accounts.
Scheduling & Cadence
We will manage your content calendar and advise on the cadence of post-type per platform. The schedule and cadence can change based on engagement results. Strategic posts per week will be catered to each platform.
Response Management
We will connect with relevant conversations online and handle responses on the page as we are able. Since genuine engagement is still the most ideal social experience, we will assign conversations to the client as needed through an efficient, inbox-like experience.
Client Approvals
We will walk you through the approval process to ensure that all content has a greenlight.
Post Deployment
Our team will be responsible for publishing planned content to all social media platforms. It’s important to note that real-time and authentic content can be posted by the client whenever appropriate.
Graphic Asset Creation
We will be creating a blend of custom and user-generated content on a weekly basis.
Engagement Reporting
Weekly, bi-weekly or monthly engagement reports are intended to provide key metrics for social platforms, highlight shifts in the social environment and provide actionable steps for improving in the month ahead.
Ongoing Guidance
We’ll translate the data and provide guidance on strategic or content shifts. Did we mention we can even benchmark against your competitors?
/ Sprout Social Tools & Features
Should you consider Content Marketing?
Maybe so. Here’s what it can do for your brand.
Increase Quality Leads
By researching what people are searching for, we can make sure you're a voice providing answers. We can create custom pieces of content that result in more, better quality leads than simply buying keywords or driving unqualified traffic.
Stay Top Of Mind
Having a steady output of communication is key in keeping top of mind among your audience and gives you a huge advantage over your competition if they are failing to do so.
Establish You As The Expert
Sharing your expertise with current and potential customers or clients is a great way to solidify yourself as the authority in your field, the go-to professional they'll seek out when they need help. Nothing wrong with flexing your knowledge.
Develop Familiarity With Your Business
Make it sticky. It’s a frequency thing. You want to stay in front of your potential customer or clients with reminders of exactly what problem you solve and why you’re the best person to solve it. Having your audience naturally understand your value proposition is a must.
